MEET OUR TEAM
Hayley Reyes
Director of Events and Customer Success
Hayley Reyes is a well-respected leader in the All Star dance industry, bringing more than 25 years of experience spanning choreography, judging, coaching, customer experience, and business development. Throughout her career, she has built a reputation for innovation, relationship-driven leadership, and creating unforgettable experiences that elevate dancers, coaches, studio owners, and the industry as a whole.
Hayley's leadership journey has included serving as National & International Dance Director for The JAM Brands, where she helped create and launch JAMfest Dance Nationals Tokyo and Just Dance. Most recently, she served as Director of Dance Customer Experience for Varsity All Star, where she played a pivotal role in the creation and launch of The Dance MAJORS, helping establish it as one of the industry's premier events.
An internationally acclaimed choreographer, Hayley has created numerous championship-winning routines for programs throughout the United States as well as Scotland, Japan, Finland, and Mexico. In addition to her competitive success, she founded the nationally recognized Song/Pom program at Tesoro High School, a testament to her passion for building programs that inspire excellence from the ground up. Her choreography has earned titles at the USASF Dance Worlds Championship, ICU World Championships, and multiple UDA, NDA, and USA All Star and High School National Championships.
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Hayley's passion for excellence began on the performance floor, where she proudly represented the NFL as a San Diego Chargers Cheerleader, danced for the Long Beach State University Dance Team, and performed in national television commercials, music videos, live productions, and award shows. Her experience has since expanded to judging the prestigious UDA College Dance Team Championship and numerous international dance events, giving her a unique perspective that continues to inspire dancers and shape the future of the sport.
Known throughout the industry for leading with integrity, passion, and a genuine commitment to people, Hayley believes the greatest success comes from building relationships, fostering collaboration, and putting dancers first.
Hayley and her husband, Anthony, call Southern California home, where they enjoy life with their two active and sports-loving children, Keaton and Lyndyn, and their lovable pup, Billie. Family is at the heart of everything they do, and they treasure every opportunity to spend time together.
Stacy Rowe
Cheif Marketing Officer
Stacy has owned her own dance studio and cheer gym in Clayton, NC, since 2001. Stacy was 2014 USASF Dance Coach of the Year and has coached many dance teams over the years to World championships. She has earned several Bronze, Silver, and Gold World Championship placements.
Stacy has spoken at various conferences including Varsity University, USASF Dance, and CDIP. She has a passion for teaching others to build their business and grow their programs to the best of their ability. Stacy is a jack of many trades and currently is the Director of Marketing for Stage 8 Dance Brands.
She is a wife of 26 years and a mother of two teenagers. Her hobby is writing novels, she has written several award-winning novels under her author name S.R. Fabrico!
She brings the studio owner and coach perspective to Stage 8 Dance Brands.
Anastasia Miller Burns
Adjudication & Judge Advisor
For the upcoming 2026-2027 competition season, we're excited to welcome long time Stage 8 Dance Brands panel judge and Inside Dance Magazine partnership director, Anastasia Miller Burns to our upcoming tour stops!
Anastasia has been part of the Stage 8 Dance family since its inception. She has judged for the company since year one and has also worked closely with the team on marketing and partnership elements with media partner, Inside Dance, where she is Co-Publisher & Executive Vice President. Anastasia also panels and head judges for multiple All Star, studio, high school, college and international events.
You will find her at all upcoming Stage 8 Dance Brand competitions, as well as additional USASF/IASF Dance Worlds Bid-Giving Events throughout the season. We're excited to have her leading our prestigious and dynamic panels of judges this season, and she looks forward to seeing YOU ALL in 2026 and 2027!
Cole Stott
Owner & Founder - Stage 8 Dance Brands
Cole Stott was born into the cheer and dance world. His mother owned two facilities in Ohio. One location focused on gymnastics and dance, while the other was dedicated to gymnastics, and by the time Cole was ten, it began offering cheer classes. He was a gym rat growing up and participated in gymnastics.
Cole is the current owner of Premier Athletics, which will soon celebrate 30 years of cheerleading, dance, and gymnastics business. In addition, Cole has spent over two decades as an Event Producer. He is the former president of Varsity Knoxville, where he hired Sabrina Salter to create The Groove Experience, which was the first true All Star brand dedicated solely to All Star dance. As a studio owner, he understood the need for quality events that catered to the All Star Dancer. Prior to Groove, dance events were hosted by cheer event producers as an add-on or a way to generate additional revenue. Cole continued to use his visionary prowess to elevate Varsity Knoxville to its peak, during which he managed 12 event brands that hosted 68 events.
His passion for dance led him to partner with Cheryl Passalacqua in 2020 to launch Stage 8 Dance Brands to once again bring incredible new experiences to the All Star dance community. Stage 8 is only the second company in the industry to focus exclusively on dance.
Cole remains a highly influential figure in All Star. As a gym and studio owner he continues to shape the industry. More recently, he co-founded The CX Brands, a new cheerleading event company, alongside business partners Casey Jones, and Stacy Rowe. Together, they also launched MotUS, a gym networking organization that now includes over 200 gyms, all working together to support each other’s growth.
